Cut through the noise to focus on what actually drives growth.
Senior-led commercial strategy, supported by AI-enabled intelligence, for B2B and PE-backed companies that need speed, clarity, and a roadmap to sustained profitable growth.
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Engagement designed to solve five specific roadblocks
Unclear root causes
Declining EBITDA and stalled revenue growth, but no unified, evidence-based view of roadblocks.
Symptom-driven fixes that don’t stick
Price tweaks, leadership changes, product pushes: each solves one slice of the problem, none shift performance in a sustained way.
Decisions driven by anecdotes
Narratives and legacy beliefs dominate. Decisions lack a rigorous fact base across deal economics, customer value, segment potential, and channel profitability.
No credible path forward
Lack a clear, fact-base diagnosis of the issues and clear recovery path to growth.
Fragmented commercial engine
Commercial functions (Pricing, Sales, Marketing etc.) optimize in silos, leading to underperforming engine.
How We Work With You
A structured approach that delivers rapid insight, iterated solutions, and an execution-ready 100-day plan.
Rapid Diagnostic & Opportunity Scan
Establish a unified, credible understanding of what is actually happening in the business.
Surface the highest-value growth opportunities faster, supported by AI-enabled diagnostics that accelerate insight and align teams around a common fact base.
What you receive
Commercial Health Assessment with a clear view of the largest issues, early opportunity sizing, and list of value levers that matter most.
Solution Design Sprint
Convert diagnostic insight into clear, defensible decisions about what to change and how.
Focused design sprints on the highest-impact opportunities, using rapid scenario testing to quantify tradeoffs and enable clear, defensible decisions. Solutions are shaped by your economics and operating realities to ensure feasibility and execution.
What you receive
Prioritized opportunity set with solution designs, impact sizing, business cases, risks, dependencies, and clear success measures.
100-Day Execution Roadmap
Lock in execution with clear ownership, disciplined sequencing, and governance that sustains momentum.
Execution roadmap with clear milestones, KPIs, decision forums, and executive progress reviews for each of the prioritized initiatives.
What you receive
100-Day Implementation Roadmap with clear actions, owners, milestones, and light governance cadence.
We Examine Your Complete Commercial Engine
Most firms optimize one area at a time. We examine the full commercial system, because performance breaks at the intersections, not in the silos.
GTM Strategy & Model
Target markets, customer segments, and the commercial model required to reach them profitably, including channels and partner roles.
Pricing & Deal Economics
Pricing architecture, discount governance, deal structures, and value capture effectiveness across segments and channels.
Sales Coverage & Execution
Territory design, account allocation, rep capacity, pipeline management, conversion rates, and win rate drivers.
Account Strategy & Economics
Account prioritization, share-of-wallet opportunities, customer profitability, and growth, maintenance, or exit decisions.
Product Portfolio & Mix
Product and SKU margin contribution, mix impact on profitability, and portfolio rationalization opportunities.
Organization & Incentives
Structure, roles, compensation, operating rhythm, and their impact on commercial focus and performance.
You don’t get isolated findings. You get a unified view of how your commercial engine actually works and where it breaks.
AI Accelerated Analysis, Expert Guided Strategy
Integrated Data View
Internal data across pricing, CRM, pipeline, margins, and customer economics combined with external market signals and leadership context to form a complete diagnostic view.
AI-Powered, Expert-Interpreted
AI highlights patterns across thousands of data points. Senior strategists interpret the insights, validate hypotheses, and design strategies grounded in commercial reality.
Time Shifted to What Matters
With analysis compressed from weeks to days, the engagement centers on interpretation, trade-offs, and solution design that drives measurable impact.
Speed with Rigor
Evidence-based insights delivered in days rather than months, with the analytical depth expected in high-stakes commercial work and the speed your situation requires.
Engagement Designed For
- B2B companies with complex commercial models
- PE portfolio companies seeking rapid clarity on margin or growth challenges
- Declining EBITDA or stalled growth for 6+ months with mounting board pressure
- Conflicting internal explanations for what is breaking performance
- Need evidence-backed diagnosis and roadmap in weeks, not quarters
- Previous narrow initiatives have not delivered results
- Value data-driven strategy over internal debates and opinions
These situations benefit most from a system-level diagnostic rather than isolated functional fixes.
Ways to Work Together
Three structured ways to work together, depending on your timeline, urgency, and depth of support.
Diagnostic Sprint
Focused diagnostic
Full Growth Blueprint
End-to-end plan
Continuous Commercial Intelligence
Ongoing support
Leaders who need rapid clarity when performance is off plan and decisions must be grounded in facts.
Leaders ready to commit to material shift in growth or margin trajectory.
Leaders executing complex transformations, needing fast, senior judgment and continuous performance intelligence.
A shared view of what's actually breaking, the 3–5 levers that will move the business, and leadership alignment on where to intervene first.
A comprehensive transformation plan with quantified priorities, clear trade-offs, and a 100-day roadmap your team can execute immediately.
Real-time performance monitoring, early warning signals before issues compound, and ongoing senior counsel as priorities evolve.
- Internal explanations don't align with reality.
- Need validation or clarity before deploying resources.
- Timing or budget constraints require a focused starting point.
- Growth or margin targets are at risk.
- Need a plan grounded in execution reality.
- Need tools and structure that outlast the engagement.
- Performance drivers are volatile or market are shifting.
- Leaders benefits from external, senior perspective.
- Require commercial expert intelligence without the overhead.
Senior-Led Engagements, By Design
Medha has spent the last decade advising CEOs and executive leadership teams on the commercial decisions that determine where value is created and how growth is actually realized. Arohana was built to address a problem she saw repeatedly: leadership teams drowning in analysis but starved for clarity and judgment.
Let’s get clear on what matters most.
Senior-led perspective on where to intervene, what to prioritize, and how to allocate resources.
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